Code and Theory, Agency / Creative,

Description

This video celebrates the Adidas Superstar sneaker's 50th anniversary. The video features the Adidas logo at the start and then various versions of the Adidas Superstar sneaker are displayed against a black backdrop, floating individually. The video cuts to black and white photos of athletes such as Kareem Abdul-Jabbar playing basketball, skateboarder Mark Gonzales, and the hip-hop group Run DMC to highlight their use of the Adidas Superstar sneaker. It transitions to more black and white photos of people, including Pharrell Williams, wearing different versions of the Adidas Superstar. The video uses film grain and black and white stills as an aesthetic.