Guy Aroch, Photographer, New York

Description

A close-up commercial portrait captures a woman with voluminous curly red hair, freckles, and red sunglasses as she drinks from a glass filled with Coca-Cola Zero Sugar. The glass features heavy condensation and visible ice cubes inside, with a clear Coca-Cola Zero Sugar logo printed on the surface. Tiny droplets and effervescence spray slightly near the rim of the glass as she sips. The lighting highlights the warm skin tones and the texture of her hair against a dark background.

Style

Horizontal, Commercial, Moody, Warm

Techniques

Macro, Natural light

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign