Ben Pogue, Photographer, New York

Description

This top-down commercial photograph captures a vibrant red Coca-Cola can nestled among sharp, jagged shards of translucent ice. Water droplets cling to the surface of the metallic red container, which features the classic white logo clearly legible in the center. The composition is framed by angular ice formations that create stark shadows and highlights against a clean gradient background. Directed by photographer Ben Pogue, the high-contrast lighting emphasizes the icy textures and the sleek cylindrical form of the beverage.

Style

Horizontal, Commercial, Clean, Glossy

Techniques

Macro, Low-key / chiaroscuro

Industries

Beverages

Color

Background

White Seamless

Context

E-commerce / Product