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  • ·Coach Spring 2024 Ad Campaign featuring Imma
Brand
Coach
ProjectSpring 2024 Ad Campaign
Virtual model Imma leaning against giant chess pieces on a rooftop with a suspension bridge under a blue sky.

Imma, Talent,

Associated creatives

Stuart Vevers
Stuart VeversCreative Director
Valée Duhamel
Valée DuhamelDirector
Charlie Engman
Charlie EngmanPhotographer
Camila Mendes
Camila MendesTalent
Imma
ImmaTalent
Lil Nas X
Lil Nas XTalent
 Youngji Lee
 Youngji LeeTalent
 Kōki
 KōkiTalent
and Wu Jinyan
and Wu JinyanTalent
Olivier Rizzo
Olivier RizzoStylist
Lauren Palmer-Smith
Lauren Palmer-SmithHair

Tags

virtual modelimmawoman leaning on chess piecewoman in purple dressmodel posingblack quilted handbagquilted handbagblack handbagblack bootsgiant chess pieceschess pieces

Description

Virtual model Imma poses playfully on a surreal rooftop set featuring giant pink and green chess pieces for the Coach Spring 2024 ad campaign. Imma wears a light purple dress, black boots, and a black quilted handbag with a gold chain strap, leaning against a large green chess piece while lifting one leg. The rooftop features a purple and white circular geometric pattern under a bright blue sky with scattered clouds. In the background, a large suspension bridge and city buildings are visible under soft lighting. The image blends commercial fashion photography with whimsical surrealist elements.