ProjectBrand Identity

Brand Identity 2020
Associated creatives
Tags
Description
This graphic design project for Clube de Criacao, created by Wieden+Kennedy, showcases a clean brand identity layout against a solid dark background. On the left, a bright yellow envelope features a small black starburst graphic, minimalist typography, and a dark accent tag in the top corner. On the right, two stacked white printed sheets display bold vertical lettering reading O CLUBE ESTA MUDANDO alongside radiating geometric line art. The clean composition highlights precise typography and strong typographic contrast.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography, Vector
Color
Golden Yellow (50%)
Pure White (50%)
Background
Black Seamless
Context
Advertising Campaign
