BrandHay
ProjectRecycled Colour Crates
Client Direct, Agency / Creative,
Associated creatives
Associated creatives
Tags
Description
A 3D animation shows a deconstructed plastic crate slowly dissolving into granules. The crate appears to be made of blue plastic. The granules pile up to create abstract shapes, melting and re-forming the crate. The granules are white and gray, with some shots that show the individual components. The animation creates a morphing sequence that is seamless, hypnotic, and calming.