Clemens Ascher, Photographer, Frankfurt
Associated creatives
Tags
Description
A blue cargo van is parked squarely facing the camera in an empty parking lot, its rear doors wide open to reveal a large wooden crate loaded inside. Flanking the vehicle are bright yellow plastic safety barriers. In the immediate background, a large commercial building undergoes extensive construction with wooden scaffolding and framing clearly visible. The lighting is bright and even, casting soft shadows under the vehicle and barriers. The composition emphasizes symmetry and straight structural lines.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Mass Market Automotive
Color
Cobalt (50%)
Caramel (50%)
Background
Construction Site
Context
Advertising Campaign