ProjectSweat Equity
Lumberfly,
Associated creatives
Tags
Description
This commercial campaign video features a woman in a grey suit and tie sitting inside a modern wooden sauna, talking on a vintage-style telephone. The scene cuts between her in the sauna and close-ups of a thermal receipt printer producing 25% off discount slips. A digital stock-ticker-style light display wraps around the interior of the sauna, showing the text 'BUY LOW - SWEAT HIGH'. The lighting is warm and ambient, highlighting the wood textures. Text overlays announce an 'EOFY SALE' and invite viewers to 'INVEST IN YOUR HEALTH'.
Style
Humorous, Commercial, Cinematic
Techniques
Live-action Technique, Motion Graphics
Industries
Hotels