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Brand
Clash Royale
ProjectCopycats Welcome (Case Study)

DAVID New York, Agency / Creative,

Associated creatives

DAVID New York
DAVID New YorkAgency / Creative

Tags

Clash Royale app iconmobile game clonegameplay comparisonClash Royalemobile game

Description

This case study video by DAVID New York for Clash Royale titled Copycats Welcome examines the prevalence of mobile game clones in the app marketplace. The visual sequence highlights numerous ripoff apps featuring similar titles, gameplay mechanics, and character designs compared side-by-side with the original game. Clean typography and app store interfaces demonstrate how copycat developers replicate visual assets and branding. The dark blue background provides high contrast for the grid of app icons and gameplay video comparisons. The case study humorously addresses the imitation phenomenon within the mobile gaming industry.

Style

Horizontal, Commercial, Clean

Industries

Video Games

Background

Solid Colour

Context

Brand Film / Corporate Video