BrandKitKat
ProjectLaunch Video 24s
Citizen Relations, PR,
Associated creatives
Associated creatives
Tags
Description
A KitKat advertisement shows a smartphone with notifications appearing on its screen. The background is solid red, providing a stark contrast to the phone's silver frame and the chocolate bar on the screen. The time on the phone is 2:30. The phone's screen displays a calendar notification for a break time from 2:30 to 2:45. Other notifications include a high number of unread messages and various app updates, hinting at the distractions that can fill break times. As more notifications accumulate, the text "Is screen time eating into your break time?" appears, questioning the viewer's digital habits. The scene transitions to the query "What if putting you..." The logo of KitKat is displayed in the top left corner.