Christaan Felber, Photographer, New York

Description

This dynamic advertising image captures a person leaping high into the air on a rooftop setting, arms extended and body captured mid-action. The subject wears dark athletic apparel paired with red sneakers, creating a striking contrast against the muted tones of the scene. A massive, graphic white swoosh sweeps across the foreground of the frame, partially obscuring the distant urban skyline. The background consists of a flat rooftop surface and an expansive overcast sky filled with textured clouds. Natural daylight illuminates the scene, enhancing the sense of movement and athletic energy.

Style

Horizontal, Commercial, Action, Desaturated, Warm

Techniques

High-speed / freeze, Natural light

Industries

Sportswear

Color

Background

Rooftop

Context

Out of Home (OOH)