Chris Searl, Photographer,

Description

An outdoor advertising campaign photograph captured by photographer and director Chris Searl for Qantas. A family of four walks along a dirt lakeshore trail, set against a vast mountain range under a clear sky. The adults and two children wear casual outdoor clothing including puffer jackets and jeans. The composition features a red promotional banner overlaid on the left side with white text, alongside the Qantas logo and branding in the upper right corner. Natural daylight illuminates the mountainous landscape and tranquil water.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Airlines

Color

Background

Mountain

Context

Advertising Campaign, Out of Home (OOH)