Brand
ProjectWinter 2024 Ad Campaign

Petronio Associates, Art Direction,
Associated creatives
Tags
Description
This portrait from the Chloé Winter 2024 ad campaign was photographed by David Sims with creative direction by Chemena Kamali. The image features a model wearing a translucent cream pleated blouse with an elaborate neck scarf tie and a gold chain necklace. Warm directional lighting illuminates the subject against a pitch-black background, highlighting the fluid fabric and delicate textures. Art direction was handled by Petronio Associates with styling by Elodie David Touboul.





