Anna Schiffel, Art Director,

Description

A minimalist black and white botanical composition created for the Chloé 520 project, photographed by Thomas Lohr with art direction by Anna Schiffel. The frame centers on a fan palm leaf set against a plain seamless backdrop, displaying radiating ribbed fronds and detailed organic textures. The Chloé logo is overlaid vertically along the center of the leaf in clean serif typography. Soft studio lighting produces smooth tonal gradations and fine linear contrast throughout the foliage.

Style

Vertical, Commercial, Monochrome, Minimalist

Techniques

Typography, Soft Light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign