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BrandChloé
ProjectChloé 520
Close-up black and white shot of a palm leaf with the word Chloé printed in serif font vertically across the center.

Thomas Lohr, Photographer,

Associated creatives

Tags

Description

A striking black and white close-up image focusing on the fan-like structure of a single palm leaf. The natural, linear veins of the leaf create a radial pattern that dominates the frame. Overlaid vertically in the center is the brand name Chloé in a sharp, elegant black serif typeface. The composition is highly symmetrical and minimal, set against a plain light gray background. The high contrast of the monochrome palette emphasizes the sharp edges and botanical texture of the foliage.

Style

Commercial, Cinematic

Techniques

Natural light

Industries

Luxury Fashion Houses