Nicole Yingming Chen, Art Director, London

Description

This fashion video for the Chet Lo FW26 collection, titled Night Market, features a series of striking models showcasing avant-garde apparel within a moody, atmospheric interior setting. Directed by Nicole Yingming Chen, the production blends dramatic lighting with intricate textured garments, structural headpieces, and stylized accessories. The scene unfolds against a detailed backdrop reminiscent of an Asian night market, combining cinematic visuals with high-fashion styling. The video highlights bold silhouettes and experimental textures characteristic of the brand's contemporary aesthetic.

Style

Horizontal, Cinematic, Moody, Retro

Industries

Designer Fashion

Color

Background

Market

Context

Social Media / Short Form Video