BrandChet Lo
ProjectFW26 Night Market
Nicole Yingming Chen, Art Director, London
Associated creatives
Tags
Description
This dynamic video showcases the Chet Lo FW26 Night Market collection within a dimly lit, atmospheric setting resembling a traditional market stall. Models move through the space wearing avant-garde ensembles featuring signature spiked textures, structured knitwear, and dramatic accessories like parasols and eyewear. The lighting uses high-contrast reds and moody shadows to accentuate the tactile, bold fabric details. A neon brand sign provides a central visual anchor, while the models' poses are precise and editorial. The overall aesthetic is cinematic and edgy, blending high-fashion elements with a stylized, gritty backdrop.
Style
Editorial, Cinematic
Techniques
Live-action Technique
Industries
Luxury Fashion Houses