BrandRoots
Chelsea Pictures, Production,
Associated creatives
Associated creatives
Tags
Description
The scene features Seth Rogen in a Roots holiday concierge ad. Several shots show Rogen indoors, dressed in patterned sweaters, glasses and a black bucket hat as he holds different coloured vintage phones to his ear. He sits in a tan armchair with plaid trousers. Several shelves and tables are lined with phones, each with the names of Canadian provinces and territories. The interior features natural stone walls and exposed wooden rafters. Further shots show mannequin pairs in matching Roots plaid pyjamas. The scene appears to be lit with soft, natural light, creating a warm and inviting atmosphere.
