Cheil Worldwide Spain, Agency / Creative,

Description

An elderly man stands on a city street at night, wearing a tan overcoat, grey cap, and patterned tie. He addresses the viewer, presenting a photograph of a younger man. He holds a dark cane in his left hand. The background features a crosswalk and illuminated storefronts. A game called 'The Mind Guardian' is presented, promoting early Alzheimer's detection. The game aims to help with early detection of Alzheimer's, and the commercial states that early detection can provide 10 extra years of quality life. The scene has a slightly desaturated color grade and is shot at eye level.