BrandCheez It
ProjectHelmet Stickers
Superfriends, Production,
Associated creatives
Tags
Description
In a grand wood-paneled room lined with trophies and snack boxes, a group dubbed the Cheez-It Couch Committee gathers inside an expansive square leather sectional sofa. The members review college football traditions shown on a large television screen, debating helmet stickers while snacking on crackers. The quirky group includes an analyst in a navy suit, a young woman on her phone, an anthropomorphic cracker wearing a football helmet, and a superfan covered head-to-toe in decals. Warm ambient interior lighting illuminates the collegiate club aesthetic.
Style
Humorous, Horizontal, Commercial, Warm
Industries
CPG / Packaged Food
Color
Terracotta (50%)
Navy (20%)
Background
Set-dressed
Context
TVC / TV Commercial


