Superfriends, Production,

Description

The commercial spot for Cheez-It, titled "Eating the Clock" and created with agencies BBDO New York and Murphy Cobb & Associates, features the humorous Cheez-It Couch Committee. An opening overhead view displays a large square modular leather sectional seating multiple fans around a central opening. The sequence focuses on a coach wearing a red cap and headset who is fed crackers by an extendable mechanical arm emerging from a wooden cuckoo clock. The scene concludes with product placement showcasing a bowl of Cheez-It baked snack crackers beside an official College Football Playoff sponsor flag.

Style

Humorous, Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Event

College Football Playoff

Color

Background

Set-dressed

Context

TVC / TV Commercial