BrandCheez It
Project9th Year Senior
Murphy Cobb & Associates,
Associated creatives
Tags
Description
A group of diverse individuals gathers on a massive, square-shaped, tufted orange leather couch in a wood-paneled room. The group, titled the Cheez-It Couch Committee, debates the athletic eligibility of a ninth-year senior college football player. Participants hold up signs labeled IN and OUT to cast their votes on the topic. A Cheez-It helmet is placed on the couch, and boxes of Cheez-It crackers are visible on shelves in the background. The scene includes a large screen displaying a football player in a jersey with the number 9, reinforcing the central theme of the commercial.
Style
Documentary, Humorous, Commercial, Cinematic
Techniques
Live-action Technique
Industries
CPG / Packaged Food, Food & Beverage