BBDO New York, Agency / Creative,

Description

In a wood-paneled collegiate hall, a diverse panel sits around a large square brown leather sectional couch for the Cheez-It Couch Committee. A moderator in a blue suit leads a debate on ninth-year seniors in college football as members cast votes with handheld 'IN' and 'OUT' paddles. Among the committee members is an elderly player in vintage leather headgear alongside a talking cheese wheel wearing a football helmet.