Fitzco,

Description

Commercial spot titled Shane for fast-food brand Checkers and Rally's, created by advertising agency Fitzco. The video showcases a Black man seated at an outdoor checkerboard picnic table outside a Checkers drive-in location at night, illuminated by red neon strip lighting, checkered accents, and overhead racing flags. He reviews and eats the brand's seasoned french fries from paper cartons, paired with on-screen graphics showcasing dollar fries across small, medium, and large sizes.

Style

Horizontal, Commercial, Neon

Industries

Fast Food

Color

Background

Restaurant

Context

TVC / TV Commercial