CHE Proximity, Agency / Creative,

Description

This advertisement showcases different businesses and the people who work there, highlighting the need for funding. The first scene shows a barber shop with a Black male barber giving a young person a haircut. The interior of the shop is visible with white subway tiles and various framed pictures and memorabilia on the walls. Next, the scene shifts to an architecture firm. A woman is at a desk with large stacks of papers and rolled architectural plans in the background. Then, the scene changes to a restaurant kitchen where several chefs are preparing food. Finally, the scene cuts to a dental office where a dentist is leaning over a patient in the dental chair. All scenes are well lit, and shot with modern camera work.