4creative, Agency / Creative,

Description

The Fountain of Filth, an outdoor sculptural installation created for Channel 4 by 4creative with Biscuit Filmworks x Revolver. The multi-tiered stone fountain features a central bronze statue of a suited businessman standing atop a column while holding a briefcase. Surrounding the lower basin, detailed bronze figures depicting water users and swimmers are shown regurgitating streams of water into the pool below. Situated along the riverside embankment, the installation overlooks the River Thames with St. Paul's Cathedral and central London high-rises in the background under an overcast sky.

Style

Humorous, Horizontal, Commercial, Moody

Techniques

Natural light, Ceramics / sculpture

Industries

Broadcast & TV Networks

Color

Background

River

Context

Advertising Campaign