BrandChannel 4
ProjectThe Fountain of Filth

Channel 4 The Fountain of Filth 2026
Associated creatives
Tags
Description
A satirical tiered fountain installation titled The Fountain of Filth stands along a riverside promenade overlooking the River Thames. At the pinnacle, a bronze-toned statue of a businessman in a suit stands upright holding a briefcase. The lower tiers and basin feature dynamic sculptures of outdoor recreationists—including a surfer, swimmer, and paddleboarder—depicted vomiting streams of water into the dark pool below. In the background, the London cityscape extends across the water beneath an overcast sky, showing prominent architectural landmarks including St. Paul's Cathedral and contemporary skyscrapers.
Style
Horizontal, Commercial, Cool, Gritty
Techniques
Natural light
Industries
Broadcast & TV Networks
Color
Off-Black (30%)
Medium Grey (20%)
Charcoal (50%)
Background
River
Context
Advertising Campaign