Change, an FCB Alliance, Agency / Creative,

Description

This video is a series of scenes displaying people placing bets on horse races in Paris, France. The initial scene displays an African American man reading a newspaper with horse racing information and odds. The text "Paris Turf" is visible on the newspaper. Close-up shots show hands writing on betting slips and a mobile phone screen with the Genybet app. Outdoor scenes show the PMU building and a van with a large screen advertising Genybet. A man sits inside a cafe with a PMU advertisement visible. The overall tone of the advertisement is casual.