Richard Linnett, Agency / Creative,

Description

This commercial for Challenge Butter highlights the product innovation of individually wrapped butter cubes. The video features clean studio product shots of the butter box alongside vibrant, dynamic sequences of butter cubes being dropped into frying pans, added to pasta, and incorporated into various culinary preparations. The lighting is bright and commercial, accentuating the rich colors of the packaging and food. The project, titled The One With The Elk On It, brings a playful energy to everyday cooking essentials.

Style

Horizontal, Commercial, Clean, Polished

Industries

CPG / Packaged Food

Color

Background

White Seamless

Context

TVC / TV Commercial