CERCA Brand Identity 2026

Description

This photograph for the CERCA Brand Identity project captures two people embracing closely while wearing outerwear. A prominent black canvas tote bag hangs from one of the shoulders, displaying bold white typography that reads CERCA along with descriptive text. The composition focuses tightly on the upper bodies and arms of the couple, highlighting the textures of their coats and the fabric of the bag. The lighting is natural and soft, lending an authentic, documentary-style feel to the scene. Design work is credited to Saint-Urbain.

Style

Editorial, Lifestyle, Horizontal, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Context

Advertising Campaign