Cera Hensley, Photographer, New York

Description

This high-impact commercial photograph features a freshly halved grapefruit suspended against a vibrant orange studio background, accompanied by cascading streams of splashing water. In the foreground, translucent circular glass or acrylic discs interact with the composition, one displaying a patterned strip of small yellow spots. Droplets and streams of water arc dynamically around the fruit and discs, adding a sense of motion and freshness. The lighting is bright and clean, accentuating the rich textures of the citrus pulp and the glossy surfaces of the water and glass elements. The saturated color palette and precise product staging create a polished, modern aesthetic.

Style

Vertical, Commercial, Saturated, Warm

Techniques

High-speed / freeze, Natural light

Industries

Beverages

Color

Background

Solid Colour

Context

Advertising Campaign