Caviar London, Production,

Description

This Weight Watchers commercial takes place inside a stylized 'Returns Dept.' for WW, formerly Weight Watchers, where clients return their 'hate' relationship with unhealthy foods, specifically cookies. The scene is set inside a mint-green, retro-styled interior with a black-and-white checkered floor and retro lamps. A diverse group of people are in line to return shopping bags. The scene uses high-key lighting, and the camera is a medium shot. The ad emphasizes using the WW app to find healthy recipes and improve eating habits.