Fam Films, Production,

Description

This commercial video for Castle Lite titled Lite'n Up (Director's Cut) was produced by Fam Films with post-production by 2+3 Post Productions and Sinister Studios, and agency support from Dentsu Creative South Africa with music by Tigerfight Music. The sequence opens in a moody workshop interior where a black man wearing a green polo shirt sits at a desk with computer and 3D printing equipment. He stands up, opens a refrigerator to reveal a single bottle of beer, pulls it out, and opens it, before jumping into a scene where friends play video games in a living room. The lighting is low-key and dramatic, casting cool blue and green tones across the indoor environment.

Style

Horizontal, Cinematic, Desaturated, Cool

Industries

Alcoholic Beverages

Color

Background

Living Room

Context

TVC / TV Commercial