Mastercard Case-Study: The Sound Of Mastercard 2025

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This case study video showcases the sound of Mastercard, highlighting the creation of a robust sonic DNA and musical architecture. The motion graphics feature animated red and orange branding elements transitioning into a complex, glowing DNA helix composed of audio particles. Text overlays display key branding attributes such as inclusion, trust, brand melodies, and harmonies. Amp Sound Branding contributed to the sound design and music direction of the project.