Cartwright, Agency / Creative,

Description

The visual transitions from a dim scene featuring an adult male mopping with a bucket and a cat, lit by a single bulb, to a digitally-constructed scene inside of a fitness center populated with many people running on treadmills, lifting weights, and riding stationary bikes, each illuminated by an orange light. The perspective shifts to a view underground with roots, then rises into a forest featuring many trees with sunlight shining through.