Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod, Agency,

Description

This image from the Carhartt WIP Fall 2025 ad campaign features two Black men seated on a striped patterned sofa inside a domestic living room. The man on the left wears a brown work jacket over a white sweater and tan trousers, while holding a game controller. The man on the right wears a grey puffer jacket and dark jeans, holding a white controller with dreadlocks visible beneath a dark cap. The scene is shot with a cool blue-toned color grade, creating an intimate indoor atmosphere. The composition highlights casual streetwear and relaxed styling within a home environment.

Style

Editorial, Horizontal, Desaturated, Cool

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Living Room

Context

Advertising Campaign