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  • ·Carhartt WIP Fall 2025 Ad Campaign Editorial Gaming
Two young Black men sitting on a striped sofa playing video games with controllers in an indoor room with retro wallpaper.

Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod, Agency,

Associated creatives

Tags

Description

Two young Black men are captured in a candid moment while seated on a patterned, fabric sofa in an indoor living space. The man on the left wears a beige canvas workwear jacket with a visible logo patch, a white sweater, and matching beige loose-fit trousers, paired with leather moccasin-style shoes. The man on the right wears a grey puffer jacket, a dark baseball cap, and baggy dark-wash jeans with contrast stitching, complemented by vibrant pink and black athletic sneakers. Both subjects are intently focused on handheld video game controllers. The background features dated, vertical-striped wallpaper and a closed door, lending the scene a nostalgic or documentary-style atmosphere. The lighting is soft and even, highlighting the textures of the clothing and the relaxed poses of the subjects.

Style

Lifestyle, Documentary, Editorial

Techniques

Natural light, Live-action Technique

Industries

Luxury Fashion Houses