Carhartt WIP Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Two young Black men are captured in a candid moment while seated on a patterned, fabric sofa in an indoor living space. The man on the left wears a beige canvas workwear jacket with a visible logo patch, a white sweater, and matching beige loose-fit trousers, paired with leather moccasin-style shoes. The man on the right wears a grey puffer jacket, a dark baseball cap, and baggy dark-wash jeans with contrast stitching, complemented by vibrant pink and black athletic sneakers. Both subjects are intently focused on handheld video game controllers. The background features dated, vertical-striped wallpaper and a closed door, lending the scene a nostalgic or documentary-style atmosphere. The lighting is soft and even, highlighting the textures of the clothing and the relaxed poses of the subjects.
Style
Lifestyle, Documentary, Editorial
Techniques
Natural light, Live-action Technique
Industries
Luxury Fashion Houses