BrandCarhartt WIP
ProjectFall 2025 Ad Campaign
Carhartt WIP Fall 2025 Ad Campaign 2025
Associated creatives
Tags
Description
Three young Black men are captured in a casual indoor setting, likely a home living room with blue walls and patterned wallpaper. In the foreground, a man wearing a tan Carhartt jacket and glasses is seated on a sofa, focused on holding a game controller. A second man sits beside him, looking down at a mobile phone while wearing a puffer jacket and backwards cap. A third man stands in the doorway in the background, observing the scene. The lighting is soft and subdued, creating a relaxed, documentary-style atmosphere. The space feels intimate and lived-in, with subtle textures from the fabric sofa and carpeted floor.
Style
Editorial, Documentary, Lifestyle
Techniques
Natural light
Industries
Streetwear