Carbon, Post Production / VFX,

Description

A gold-toned cylindrical bottle of Laneige serum is presented against a solid, warm brown backdrop. The bottle's sleek design is accentuated by the surrounding colors, drawing attention to the product's form. Initially, the container is sealed. The bottle then opens up to reveal a lavender-colored interior and golden beads encircling it. The animation repeats itself with white beads on a light-yellow background, then again with gold beads on a purple backdrop. Throughout the animation, numbers and text appear, marketing its benefits. The product settles as the Laneige logo and title appear.