Campbell Ewald, Agency / Creative,

Description

A young boy is shown wearing a blue hooded jacket. He looks in a mirror at himself. The shot cuts to a wedding scene where he is standing with a family group, wearing the same blue jacket. Then, the boy is shown sleeping in the same jacket. A woman pours Snuggle brand fabric softener into a washing machine. A CGI teddy bear is shown waving its arm over a close up of blue fabric.