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  • ·Camp J. Crew Summer Tug-of-War Campaign
BrandJ. Crew
ProjectCamp J. Crew
Four young adults smiling and laughing while playing tug of war outdoors on a grassy lawn during the Camp J. Crew summer campaign.

J. Crew Camp J. Crew 2026

Tags

martha huntfriends playing tug of wargroup playing tug of wartug of war gametug of warred bikini toptriangle bikini topbikini topyellow j crew ribbonj crew ribbonstriped sweater tied around waist

Description

A lively outdoor campaign shot for Camp J. Crew featuring four young adults playing tug-of-war on an open grassy meadow under bright natural sunlight. Martha Hunt anchors the front of the line, smiling in a red embroidered triangle bikini top, white shorts, and a striped knit tied around her waist with a yellow branded ribbon on the rope. Beside her, a woman in a white t-shirt and khaki shorts pulls with laughter, flanked by two male companions in swimwear and summer accessories. The scene is shot in a warm, vivid color palette against a sun-drenched wooded backdrop.

Style

Horizontal, Commercial, playful, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Scarlet (30%)
Golden Yellow (20%)
Pure White (30%)

Background

Meadow

Context

Advertising Campaign