J. Crew Camp J. Crew 2026

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A lively outdoor campaign shot for Camp J. Crew featuring four young adults playing tug-of-war on an open grassy meadow under bright natural sunlight. Martha Hunt anchors the front of the line, smiling in a red embroidered triangle bikini top, white shorts, and a striped knit tied around her waist with a yellow branded ribbon on the rope. Beside her, a woman in a white t-shirt and khaki shorts pulls with laughter, flanked by two male companions in swimwear and summer accessories. The scene is shot in a warm, vivid color palette against a sun-drenched wooded backdrop.