BrandIKEA
Camp David, Production,
Associated creatives
Associated creatives
Tags
Description
In an IKEA commercial, a pregnant woman named Martha hands off a wooden chair to an IKEA employee. Martha has short red hair and is wearing a red sweater, black scarf, and blue jeans. The chair is passed on to a bearded man wearing glasses. The slogan shown is, “Give old furniture a second chance.” A notebook on a desk is shown with a sticker that says, “To-Do Something List” as the company promotes sustainable practice, and the words are “Do something. Change everything.