True Arrow, Design,

Description

A minimalist brand graphic designed by True Arrow for Cambrium's brand identity. The composition features a smooth, debossed silhouette of an athletic running sneaker pressed deep into a porous white microcellular foam surface. In the lower left corner, bold black sans-serif typography reads 'Microcellular Foam' above 'Engineered for the long run.' Soft directional lighting casts subtle gradients and depth across the foam's micro-bubble texture.

Style

Vertical, Commercial, Tactile, Minimalist

Techniques

Typography

Industries

Footwear

Color

Context

Advertising Campaign