Cambell Ewald, Agency / Creative,

Description

This GMC OnStar commercial showcases the features of remote vehicle starting and theft-deterrent system. It opens with a view of Earth from space, transitioning to a modern home interior with a woman approaching a large window. The weather report on a smart device indicates a high temperature of 101 degrees Fahrenheit. The scene shifts to a futuristic setting with a woman activating the "OnStar Trial" on a holographic screen. Outside, green trees are visible through the windows. A hand taps a phone which displays an OnStar notification that says "Your GMC has started." A blue GMC Terrain is shown parked in an outdoor structure. The scene cuts to a gym, where a woman on a stationary bike checks her phone, then shows the same blue GMC Terrain in an outdoor parking lot.