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Richard Madden wearing a denim jacket in a fragrance campaign for Calvin Klein Defy with a perfume bottle in the foreground.

Charley Mcewen, Hair Stylist, London

Associated creatives

Tags

Description

This commercial campaign image features actor Richard Madden posed against an architectural backdrop, wearing a blue denim jacket over a white t-shirt. In the lower foreground, a rectangular glass bottle of Calvin Klein Defy fragrance with a dark textured cap is prominently displayed. Bold overlay text reads Calvin Klein Defy alongside descriptive subtitles. The lighting is bright and clean, accentuating the natural textures of the denim and the clean lines of the perfume bottle. Hair styling for the shoot was executed by Charley Mcewen.

Style

Vertical, Commercial, Saturated, Polished

Industries

Fragrance

Color

Cobalt (60%)
Pure White (40%)

Background

Clear Sky

Context

Advertising Campaign