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  • ·Calvin Klein CK One Lunar New Year fragrance campaign
Calvin Klein CK One perfume bottle centered on a deep red background with an ornate dragon graphic illustration.

Eloise Corr Danch, Prop Stylist, New York

Associated creatives

Tags

Description

This commercial image features a translucent frosted glass bottle of Calvin Klein CK One fragrance centered prominently in the foreground. The bottle rests on a dark reflective surface against a rich red background adorned with a large, intricate red and gold dragon graphic illustration and subtle traditional patterns. White text at the top left reads Calvin Klein Turn Up the New Year. The lighting is bright and even, highlighting the smooth texture of the bottle and the layered paper art aesthetic of the background. Prop styling by Eloise Corr Danch.

Style

Vertical, Commercial, Warm, Clean

Techniques

Paper Art

Industries

Fragrance

Event

New Year's Eve, Chinese New Year

Color

Pure White (50%)
Jet Black (50%)

Background

Solid Colour

Context

Advertising Campaign