Jared Lawton, Production Designer, New York

Description

This commercial product image features two Calvin Klein fragrance bottles displayed side by side on a glossy, highly reflective golden surface. The bottle on the left is opaque white with black lettering, while the bottle on the right is clear glass filled with a golden liquid and features a white band with black Calvin Klein branding. Behind the bottles, a vibrant red backdrop showcases a geometric line art bull illustration surrounded by radiating orange and yellow neon light streaks. Above the bull graphic, white text reads CALVIN KLEIN, and at the base of the image, additional white text reads HAPPY CHINESE NEW YEAR alongside campaign hashtags. The overall lighting is warm, saturated, and theatrical, creating a celebratory holiday aesthetic designed for commercial advertising.

Style

Horizontal, Commercial, Saturated, Warm

Industries

Fragrance

Event

New Year's Eve, Chinese New Year

Color

Background

Solid Colour

Context

Advertising Campaign