Amy Taylor, Set Designer, Los Angeles

Description

A commercial advertising photograph features a smiling woman standing before a stylized fruit stand display bearing the brand name Calpak. The woman wears a brown slip dress and carries a bright blue crossbody bag over her shoulder while holding a vibrant pink shopping bag. The set, designed by Amy Taylor in Los Angeles, includes crates filled with oranges, bananas, and watermelons, alongside stacked travel bags and pouches in green, pink, and camouflage patterns. The background depicts a blue sky behind a striped green and white awning, illuminated by bright studio lighting.

Style

Vertical, Commercial, Warm, Clean

Industries

Big Box Retail

Color

Background

Set-dressed

Context

Advertising Campaign