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  • ·Byredo Year of the Dragon Coming Home 2024 Campaign
BrandByredo
ProjectYear of the Dragon: Coming Home 2024 Ad Campaign
Close-up of a person with glossy red lips holding a small pink cup against a solid red background with Byredo branding overhead.

Byredo Year of the Dragon: Coming Home 2024 Ad Campaign 2024

Associated creatives

Ben Gorham
Ben GorhamByredo Creative Director
Leslie Zhang
Leslie ZhangPhotographer

Tags

east asian person

Description

A striking close-up portrait shows a person holding a small, rounded pink cup near their face. The subject has glossy, vibrant red lips and matching red nail polish. The background is a solid, deep red, creating a monochrome effect that emphasizes the subject's features. The word BYREDO appears in bold white lettering at the top of the frame. Below the cup, the text COMING HOME is displayed in a smaller, clean typeface. The lighting is soft and directed, highlighting the smooth texture of the skin and the glossy finish of the lips and cup.

Style

Editorial, Portrait, Commercial

Techniques

Studio strobe

Industries

Fragrance